Branding Content in Wilkes-Barre Area

1900 Digital Marketing’s branding content in Wilkes-Barre is for all the small business owners, nonprofit operators, and solopreneurs who know they’re different from the rest but need some help communicating it.

You have competitors no matter your industry, from healthcare to construction to finance and law. You may offer the same services as dozens of other providers in our area.

So, what will make you stand out?

It’s you! You and your history and your values, what you personally bring to your industry.

And you can tell your audience about yourself through a carefully crafted brand story, a narrative that communicates how you got here and describes what is uniquely yours. Your “why.”

You have a brand even if you don’t know it. And it’s 1900’s job to draw it out of you and help you tell it to the world.

Branding content should be a vital part of any small business’s, nonprofit’s, or startup’s marketing materials.

Your brand is the image you put out to your customers. Your brand story tells people what you believe, why you’re here, and how you’re different from the rest.

Most business websites out there have an About page where you’d expect to find inspiring information like this, but so often, those pages simply restate the business’s commitment to providing the services the public already knows about.

Branding content isn’t that.

Branding content tells the story of your business. How you got into this. Why you wake up every day. How you treat your staff. How you want your business to impact your community.

Communicating your story usually involves getting vulnerable about your history, your struggles, and your dreams for the future.

Don’t be afraid of that! Let your customers know what you value, and they may just find they value the same things.

Every 1900 client is unique, and therefore our approach differs from project to project. In general, here’s how we create branding content with you:

1. We have an initial conversation where 1900 learns about your business’s goals and digital content plans. This helps inform where the branding content should appear.
2. We schedule a face-to-face interview that could last a few hours depending on what we produce. The goal is to draw your honest personal and professional story from you, your reason for forming a business in the first place.
3. 1900 produces an initial branding content draft based on the interview.
4. We workshop it together until it’s perfect.
5. The branding content can appear on your About page, in an email newsletter, or on any printed materials you create. It can also be broken up and repurposed for organic social media posts.

We recognize that sharing your personal and professional journey with the world takes courage and a willingness to be honest. It isn’t always easy for our clients.

But the rewards can pay dividends! People recognize authenticity.

Work with 1900 Digital Marketing to create the branding content that connects with your customers.

We work with small businesses, nonprofits, and solopreneurs throughout Northeastern Pennsylvania, including from:

• Wilkes-Barre
• Pittston
• Kingston
• Scranton